The Puro label comes to Menorca
Purobeach is an international family of beach clubs with something uncommon: its own music label. In 2023 it opened its first home in Menorca and planted its idea of a Mediterranean day here —pool, sea access, restaurant and wellness— with a polished design that keeps it well clear of the beach shack and closer to a high-end beach club.
It isn't a shack at the water's edge but an integrated space that works as an oasis: you come to spend the day, not just to grab a drink.
A day that stretches into a drink
The charm of a place like this is the rhythm. By day the pool and the sea run the show; as the afternoon drops, the Puro label's music and the cocktails rise, and the swim turns, unhurried, into an evening. It's the calm version of going out: a long day of sun that ends in a well-made drink.
For a couple or a group after luxury without the noise, it's one of the easiest plans on the southeast coast.
Where it is
Purobeach is in S'Algar, a quiet resort on the southeast coast, in the municipality of Sant Lluís, set within the Aluasoul Menorca complex. It's an area of hotels and small coves, away from the bustle.